In this article, we examine two prominent Facebook features that promote confidant disclosures: tagging and thirdparty applications (apps). We focus on tagging and apps because of their widespread use and how they increase “incidental” (Stutzman, Gross et al., 2012) and sometimes thoughtless sharing about friends. Tagging is very prevalent on Facebook; for example, approximately 95% of Facebook users have been tagged in photos, and tagging is most often
done by one’s friends (as opposed to oneself) (Goldman, 2010). Furthermore, there are over 10 million Facebook apps (Smith, 2013), and it is estimated that one in four Facebook users use apps to play games with their friends (Blasiola, 2013).