A must for good quality research. Almost every good researcher who aims to undertake a study in
order to make generalisations first explores different aspects of the study by undertaking an exploratory
phase which mostly uses qualitative methodology. Everything needed for a quantitative study
is usually developed on the basis of an exploratory study. It is also not uncommon that after completing
the study you take your findings back to the respondents for explanations and clarifications. In
the author’s opinion a good researcher always follows a ‘qualitative–quantitative–qualitative’ cycle
of enquiry. Hence, to enhance the quality of your research, you need to mix both approaches and on
occasions use more than one method.