2. Current customers that are not having Activity charges in their contract even though we may be performing many activities for them
3. Price Increase impact by segment if we do an “across the segment” increase in price for Bronze & Silver customers based on CPI or a reasonable % increase
4. Customers who have not had a price change in a long time where there is potential to increase significantly higher than CPI
As discussed yesterday, we will need to take some calculated risks and push price increases through with a proper action plan and defence plan and cannot afford to not do so in Thailand. Totally relate that there are market dynamics that are challenging but also want to assure you that this is not so different from any of our other markets where the price difference between our competition is 30%-40% higher in many cases. We are still able to aggressively get increases from customers there if we engage with them in the right way.
If we do not take steps in a timely manner, there is a risk that we end up creating a larger gap towards our Revenue & EBIT opportunities.
Please put together some specific details around your Action Plans for price increase so we can discuss your plans and also evaluate specific financial benefit from it. Thanks.