Because valuable customers have stronger influence on
insurance company, insurance company should implement
customer relationship management based on these valuable
customers, make project group or team to provide them with
value-added and personalized services, such as
differentiated complex and professional service, improve the
satisfaction and loyalty, cultivate good customer
relationship, and hence improve marketing efficiency and
benefit of company. According to the principles of Threedegree
Price Discrimination of economics, the insurance
company shall further subdivide market to provide customer
of different value with service of corresponding levels, so as
to distribute service resources more effectively, win and
retain customers of higher value and create higher value.