We found that among very young children
from 6 LMICs, two-thirds can
identify at least 1 cigarette brand logo.
Whereas restrictions to tobacco marketing
in high-income, industrialized
countries have shown decreases in
logo recognition and has been associated
with smoking uptake by youth,20
this study suggests that stronger regulations
need to be instituted and better
enforced in LMICs, where tobacco
companies have made great efforts to
encourage uptake of their products.13
Of particular concern was the sample
from China, where .28% of the population
smokes (53% of men, 2% of
women) and there is concern over
whether there is sufficient adherence
to the FCTC articles.21,22 In China, 86% of
the sampled 5 and 6 year olds could
identify at least 1 cigarette brand.
We found that among very young children
from 6 LMICs, two-thirds can
identify at least 1 cigarette brand logo.
Whereas restrictions to tobacco marketing
in high-income, industrialized
countries have shown decreases in
logo recognition and has been associated
with smoking uptake by youth,20
this study suggests that stronger regulations
need to be instituted and better
enforced in LMICs, where tobacco
companies have made great efforts to
encourage uptake of their products.13
Of particular concern was the sample
from China, where .28% of the population
smokes (53% of men, 2% of
women) and there is concern over
whether there is sufficient adherence
to the FCTC articles.21,22 In China, 86% of
the sampled 5 and 6 year olds could
identify at least 1 cigarette brand.
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