Pricing Strategy – Nike is well-known for its pricing strategy. In addition to offering the highest quality product to the world, Nike tries to regulate their prices, according to the consumer groups.
For instance, sports shoes for kids are cheaper than women’s and man’s (if Lebron 11 for men costs 300$ than for boys it’ll cost 200$).
Considering Nike’s mission to inspire every athlete in the world, adjusting customer preferences and pricing is essential for them to fulfill their goals.