SCM process is made up of different parties i.e. retailer, manufacturer, and supplier
involved in providing products and services to the customers, and the sole purpose is
to add value in their products, both in upstream and downstream, through some
channel with the proper flow of information and resources. In this fast paced
business, it is imperative to have proper flow of information within this physical
network which can be fully leveraged through business integration. This business
integration will help in coordinating between different parties to achieve the bottom
line results. In Fact many companies have begun to identify that today competition
occurs between supply chain networks rather than individual firms (Li et al., 2005;
Koh et al., 2007; Chow et al., 2008).