THE INNOVATION PROCESS
o Typically, innovation is divided into three types of process:
o New product development (NPD)
o New service development (NSD)
o Process development (PD)
o The type of innovation initiated by each stakeholder
So far the data has shown that in-flight caterers are not markedly innovative in comparison with airlines and suppliers. TYPE OF DEVELOPMENT AIRLINES % MANUFACTURER% New Product Development (NPD) 25% 70% New Service Development (NSD) 75% 20% New Process development (NPD) 11% 45%