Promotion is largely dependent on finding accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances. Nike has been one of thetop retail industries for quite a long time. This is because they sell quality products, customer loyalty, but most of all, its great marketing techniques. Nike has a number of famous athletes tocreate a great deal of attention to their products. Nike has signed the top athletes in manydifferent sports such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and RobertoCarlos), Lebron James, and Jermane O'Neal for basketball, Lance Armstrong for cycling, andTiger Woods for Golf. Sponsoring of events is another great promotional technique for Nike. It brings attention Nike's products. Web sites are a great promotional tool as they cover theseevents. Such events include Hoop it up and The Golden West Invitational. Nike also personalizeswebsites. They make the websites exclusively for a sport such as nikebasketball.com,nikefootball.com, and nikegolf.com. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering on a brand image which is attained bydistinctive logo and the advertising slogan: "Just do it.” Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams, and college athletic teams. However, Nike's marketing mix contains manyelements besides promotion. These are summarized below