principal components of healthfulness
The interpretation of the factor-item associations produced by factor analysis is straightforward (ตารางที่ 2). The first factor of perceived healthfulness can be regarded as the pampering dimension. Items that load highly on this factor are indulgence,relaxation,and the loosening of inhibitions. Pampering services,such as the extravagant meals served at many hot spring resorts in Japan and Taiwan, are recognized in this factor.