Motives
The awareness of responsibility in companies has during the last decades increased. Corporations
and suppliers have taken a step towards a more ethical business approach with the aim to achieve
a sustainable development.
There is a current debate about the role that ethics have in corporations and the economic
performance that it can bring. “Ethics does not always pay in a short term, but it always counts”
(Paine, 2003). Corporate social responsibility is a powerful tool for achieving superior
performance and generating greater profits, but to survive and thrive, the modern corporation
must be more than a profit machine They should be more and more regarded as “humanistic
entities rather than purely economic” (Paine, 2003). Today’s companies are being held to a
higher standard. In addition to good financial results, leading companies must and are expected
to accomplish those results by performing in an ethically acceptable manner