Morris Air, patterned after Southwest was the only airline Southwest had acquired. Prior to the acquisition,Morris Air flew Boeing 737s on point-to-point routes , operated in a different part of the United States than Southwest ,and was profitable. When Morris Air was acquired by Southwest in December 1993, sven new markets were added to Southwest's system. In 1999 ,Morris Air's former president, david neeleman, announced plans for jetblue airways, a new airline besed at new york's jfk airport. jetblue had a successful ipo in april 2002 with the stock rising 70 percent on the first day of trading. jetblue had a geographically diversified flight schedule that included both short-haul and long-haul routes. although jetblue was viewed as a low-fare carrier, the airline emphasized various service attributes, such as leather seats, free livetv (a 24-channel satellite tv service with programming provided by directv), and preassigned seating.
in 2011,jetblue served 63 cities in the domestic united states, mexico, and the caribbean. jetblue had a fleet of 116 airbus a320 aircraft and 45 embraer 190 reginoal jet aircraft. jetblue's revenue in 2010 was 3.8 billion, 31 percent that of Southwest ( up from 26 percent in 2008). a major ice stom that hit new york in early 2007 severely tested the company. more than 1200 flights were canceled over a siw- day period. not long after, david neeleman was asked by the board to step down as ceo. he remained as chairman.
Morris Air, patterned after Southwest was the only airline Southwest had acquired. Prior to the acquisition,Morris Air flew Boeing 737s on point-to-point routes , operated in a different part of the United States than Southwest ,and was profitable. When Morris Air was acquired by Southwest in December 1993, sven new markets were added to Southwest's system. In 1999 ,Morris Air's former president, david neeleman, announced plans for jetblue airways, a new airline besed at new york's jfk airport. jetblue had a successful ipo in april 2002 with the stock rising 70 percent on the first day of trading. jetblue had a geographically diversified flight schedule that included both short-haul and long-haul routes. although jetblue was viewed as a low-fare carrier, the airline emphasized various service attributes, such as leather seats, free livetv (a 24-channel satellite tv service with programming provided by directv), and preassigned seating.in 2011,jetblue served 63 cities in the domestic united states, mexico, and the caribbean. jetblue had a fleet of 116 airbus a320 aircraft and 45 embraer 190 reginoal jet aircraft. jetblue's revenue in 2010 was 3.8 billion, 31 percent that of Southwest ( up from 26 percent in 2008). a major ice stom that hit new york in early 2007 severely tested the company. more than 1200 flights were canceled over a siw- day period. not long after, david neeleman was asked by the board to step down as ceo. he remained as chairman.
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