Remarkability
B2B Marketing Innovation Tip:
Focus on three things: utility, share-ability and remarkability.!
! Is what you are providing useful to me? Are you breaking new news before others, providing an interactive cost calculator, or helping me compare large sets of complex data quickly? ! ! If it’s useful, I’ll want to spend time with it. Once you’ve got me hooked, can I share it easily? Embed share buttons right into the thing itself. ! ! Is it remarkable so others may comment on it, either in your feed or via email afterward, or even in the hallway? If you can achieve varying levels of these, then you’re innovating.!