Strengths
1. BIC has a firm and devoted business motto of selling and distributing products that are cheaply
made, disposable and briefly used.
2. BIC has an excellent reputation for a comprehensive line of inexpensive ball-point pen products.
BIC is also responsible for the successful marketing, manufacturing and distributing all of its
products.
3. Variety of the products – BIC offers a variety of products in its three product lines, for example:
different color pens, different point sizes pens, shaver for men, and shaver for women, etc.
4. Excellent employee and company relationship – great benefits, pay and working environments.
Each worker is encouraged to develop pride by understanding every step of the process.
5. Dedication to strong management, efficient decision making by hiring well-built teams.
6. Large portion of work force is involved in control check – BIC believes that the quality is a key
to its success; and only by having a strict control system, can a company achieve the level of
perfection that BIC boasts.
7. Strong marketing and advertising strategy, which includes point of purchase display, packaging
forms and trade-consumer promotions.