Common Reasons for Using an Outsourced Email Sending Solution
While the common reasons for building a proprietary in-house email sending solution include budget, data security, data integration, and flexibility/control, the reasons for selecting an out-sourced email sending solution for your email sending needs can be just as compelling. Some of the most common ones include:
Budget: It's always about budget! In some cases, the cost associated with building an in-house email marketing platform may exceed those of either licensing, subscribing to, or choosing a free outsourced email sending solution. As mentioned above, this will be different for every business. You will need to evaluate the cost and resources for each solution internally.