H2 contends that positive evaluations of the second
dimension of e-servicescape, online layout and functionality,
is also positively linked to consumers” evaluations of web site
trust. Analysis reveals a positive (g ¼ 0:625) and strongly
significant (p , 0:001) link between consumers’ evaluations
of the layout and functionality of web sites and their
evaluations of trust. This lends strong support to claims
that factors such as consumers’ interpretations of usability,
information relevance, customization/personalization, and
interactivity are pivotal features of online service settings. In
this way, it seems that the arrangement, organization,
structure, and adaptability of web sites and the extent to
which such items facilitate service goals are strongly linked to
consumers’ assessments of web site trustworthiness.
Consequently, H2 is accepted in full.
H2 contends that positive evaluations of the second
dimension of e-servicescape, online layout and functionality,
is also positively linked to consumers” evaluations of web site
trust. Analysis reveals a positive (g ¼ 0:625) and strongly
significant (p , 0:001) link between consumers’ evaluations
of the layout and functionality of web sites and their
evaluations of trust. This lends strong support to claims
that factors such as consumers’ interpretations of usability,
information relevance, customization/personalization, and
interactivity are pivotal features of online service settings. In
this way, it seems that the arrangement, organization,
structure, and adaptability of web sites and the extent to
which such items facilitate service goals are strongly linked to
consumers’ assessments of web site trustworthiness.
Consequently, H2 is accepted in full.
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