How did it all start? … It’s 1989. There’s an ice and snow sculpture art course on in the village of Jukkasjärvi – pronounced ‘you-kas-yayr-vi’ (try saying that with a reindeer salami in your mouth). A snow house has been built as the art course venue. But there’s a sudden shortage of accommodation. What to do? Easy. Stick them in the snow house with the frozen art, of course: give them sleeping bags; survivalist advice; tips on toilet trip management on ice; and a sauna in the morning to burn off the frostbite … And the ICEHOTEL was born.