How does mass media affect a society? In the case of television and radio, early developments in the 1900’s changed the slow pace of the population. Print at that time was the form of communication and very much localized to each city with its own newspapers and writers, therefore, the values and attitudes of the citizens remained very provincial. The onset of television and radio changed it with its wider audience and much faster methods of spreading information and programming.
Radio developed first in the 1920’s with television coming into more widespread use in the 1940’s and 50’s. Each brought about much change and there have been debates on the programming of both mediums. Marshall McLuhan, an English and Communications professor, in his book about mass media wrote about the consequences of television and other forms of communications. His quote the “Medium is the Message”, explained his thoughts that the content was really meaningless but that the television or radio itself is what was important. That it was the societal changes of the medium itself that was relevant. The use of the technology would alter society’s ideas and values and that the world would become a “global village”.
And it is true in this respect. Cultural values and lifestyle have changed over time by use of television, radio and internet. What was once closed societies, with its own ways of living and thinking, is now more generic. Lifestyles in one part of the world become similar to those in another part of the world. By being bombarded with images, what was once abnormal, becomes the norm. And it’s not just lifestyles, it is attitudes and morals that change. So in one way, it may change people’s opinions for the better, but in another, it may impact the social system of a whole population.
Where else can you see this change? In fashion, people use to wear variations of their national dress. More and more, people all over the world use the same exact pieces of clothing. Due to seeing it on television, the dress code is blue jeans, t-shirt, and tennis shoes. Even the brand names are starting to be commonplace. What is popular in one country can be the trend everywhere else. In speech patterns, sounds are starting to be similar. And yes, with English being more and more spoken by the rest of the world, the American slang words as well as the American accents are being adapted. In time references, people work television or radio into their lives by working around their favorite programs. People get up in the morning and flip on the news. People get home from work and flip on music or a sit-com. And in information, what once was specialized knowledge has become normal everyday knowledge. The normal child probably knows more about life in general than did an adult 100 years ago. Information has become readily available to everyone at any time. And that is also part of mass media today, that it is there and you can get it at any time.
How does mass media affect a society? In the case of television and radio, early developments in the 1900’s changed the slow pace of the population. Print at that time was the form of communication and very much localized to each city with its own newspapers and writers, therefore, the values and attitudes of the citizens remained very provincial. The onset of television and radio changed it with its wider audience and much faster methods of spreading information and programming.Radio developed first in the 1920’s with television coming into more widespread use in the 1940’s and 50’s. Each brought about much change and there have been debates on the programming of both mediums. Marshall McLuhan, an English and Communications professor, in his book about mass media wrote about the consequences of television and other forms of communications. His quote the “Medium is the Message”, explained his thoughts that the content was really meaningless but that the television or radio itself is what was important. That it was the societal changes of the medium itself that was relevant. The use of the technology would alter society’s ideas and values and that the world would become a “global village”.And it is true in this respect. Cultural values and lifestyle have changed over time by use of television, radio and internet. What was once closed societies, with its own ways of living and thinking, is now more generic. Lifestyles in one part of the world become similar to those in another part of the world. By being bombarded with images, what was once abnormal, becomes the norm. And it’s not just lifestyles, it is attitudes and morals that change. So in one way, it may change people’s opinions for the better, but in another, it may impact the social system of a whole population.Where else can you see this change? In fashion, people use to wear variations of their national dress. More and more, people all over the world use the same exact pieces of clothing. Due to seeing it on television, the dress code is blue jeans, t-shirt, and tennis shoes. Even the brand names are starting to be commonplace. What is popular in one country can be the trend everywhere else. In speech patterns, sounds are starting to be similar. And yes, with English being more and more spoken by the rest of the world, the American slang words as well as the American accents are being adapted. In time references, people work television or radio into their lives by working around their favorite programs. People get up in the morning and flip on the news. People get home from work and flip on music or a sit-com. And in information, what once was specialized knowledge has become normal everyday knowledge. The normal child probably knows more about life in general than did an adult 100 years ago. Information has become readily available to everyone at any time. And that is also part of mass media today, that it is there and you can get it at any time.
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