A business needs to set its overall direction for the company through a business plan. The plan sets out how the company is to achieve its aims. The aims & objectives of a business inform and shape it’s a business plan. For market and advertise the product NIVEA used to took steps towards the any other way of marketing plan or choose the target market, while knowing the relationships between the two plans weather planning to market the product or to get good will in the market.
NIVEA wanted to built a good relationships and keep the goodwill in the market, advertised the product. The marketing team set goal or objective of the NIVEA FOR MEN called smart objectives having specific, measureable, achiever and realistic. After create good relationships with the customers NIVEA FOR MEN was a market leader of many countries and was consistently gaining additional market share. So here we can say now customers have affinity with the brand.
When the owner of the company looked towards the goodwill of the company and want to market the product, took steps for more publicity of the quality of product. They choose the football to sponsorship for their brand “NIVEA FOR MEN” because they love this game and knew that in those days football was the centre of the focusing point and In UK the most played game or the game whom loved by the citizens’ choose by the NIVEA brand. That’s why they knew by this way NIVEA FOR MEN can easily marketed.
By the above points we can easily understand the reason of sponsorship by football to increase the sale.