o develop a marketing strategy is a vital for any business because it is a procedure in which an organization concentrate its limited resource on the opportunities to increase sales and get the best from it as an advantage . For that one needs to keep in mind that only a customer's satisfaction should be a main goal for one's. Marketing strategy should be centered around the key concept that customer satisfaction is the main goal. In each and every organization whether it is public or private organization, should be able to consider some strategic marketing approach so as to be ensured competitive position in the market place. One of the most marketing aspects of marketing is marketing strategies nowadays because marketing strategy is the term which is generally preferred to promotions. Marketing Strategy is a vital contributor to the satisfaction of the customer needs and wants. (Shimp, 2003)
Marketing strategy approach is a way to capture a niche in the consumer market
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