The alcoholic beverage market in Thailand comprises two main products:
beer and white spirits. Consumption of alcoholic beverages has fallen in the
past few years. Two main factors drive demand: growth in disposable
income and population growth. However, the growth in consumption has
been hindered by some negative factors, such as higher excise tax rates,
political uncertainty, more strict regulations and new restrictions, health
concerns, and various campaigns against drinking conducted by the
government.