he quality of medical services is ever-improving, which means we’ll see more healthy elderly people in our society and therefore greater potential for the development of the senior citizen tourism market,” Chang says. “And in Taiwan the elderly are usually accompanied by younger people, which means this emerging sector offers greater economic benefits than you’d think.” The deputy director-general says the government wants to encourage older people to travel and take up leisure activities, which can help keep them both mentally and physically healthy. This can lessen the burden on their families and help reduce government spending on health care.