Competition is intense and multifaceted: it is fast developing, complex, extremely widespread. It is also subject to the current global economic and financial crises. Global competition has forced many firms to improve quality and strive for innovation (often based on rapidly developed and more sophisticated technology). Increasingly, global competition means that enhanced quality and innovation must be achieved while also keeping cost low. At the same time the U.S. appears to keep falling behind in rate of change in innovation capacity. In 2009 the Information Technology and Innovation Foundation’s Atlantic Century report ranked the U.S. last in innovation improvements. Meanwhile, developing economies are constantly seeking to expand the scope of their operations, and with quality and low cost, they are proving to be a real threat to developed economies. For example, India’s pharmaceutical industry has been growing at around 12% yearly and it is estimated that the costs of drug discovery are as much as ten times cheaper in India than in the developed economies.