Monitoring the Landscape
Dante was already on his second cup of coffee when Frank Fernald walked into his office. It was 6:30 on Thursday morning, and Raydar’s CEO had broken a standing date with his personal trainer to meet with the company’s general counsel. Dante had promised to get back to Craig by the end of the week with his recommendations for—or against—item-level RFID tagging. But before he could do that, he needed to have this conversation.
As he spread a gob of cream cheese on his still-warm bagel, Dante outlined KK’s proposal. “I know there are ethical concerns out the wazoo,” he concluded. “But what about the law? If we make this deal, could we get into trouble?”
Frank looked ragged: Information law was a fast-moving area, and he had stayed up late making sure he had the most recent facts. The lawyer told Dante that several states had attempted to pass or were drafting legislation that would require companies to label all products that bore RFID tags.
Monitoring the LandscapeDante was already on his second cup of coffee when Frank Fernald walked into his office. It was 6:30 on Thursday morning, and Raydar’s CEO had broken a standing date with his personal trainer to meet with the company’s general counsel. Dante had promised to get back to Craig by the end of the week with his recommendations for—or against—item-level RFID tagging. But before he could do that, he needed to have this conversation.As he spread a gob of cream cheese on his still-warm bagel, Dante outlined KK’s proposal. “I know there are ethical concerns out the wazoo,” he concluded. “But what about the law? If we make this deal, could we get into trouble?”Frank looked ragged: Information law was a fast-moving area, and he had stayed up late making sure he had the most recent facts. The lawyer told Dante that several states had attempted to pass or were drafting legislation that would require companies to label all products that bore RFID tags.
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