Contextual thinking may involve the interpretation
of data or the posing of questions that require such interpretation. For example, a studentworking with a similar advertisement to the above might consider a claim made in the
advertisement that the product “whitens in fourteen days” and pose the question such as
“Does the container last for fourteen days?” Strategic thinking may involve the synthesis of
data to produce a new idea or the evaluation of data for consistency and the identification
of anomalies. For example, a student working with an advertisement claiming that
“Everything is reduced by 15%” might test the claim by comparing original and discount
prices to see if the claim was accurate.