However,advertising was not the only Strategy that the company relied on. While consumer trials were on, the sales team also launched an orange parade. "I remember being in chandigarh, which was one of our first launch markets, "says an industry veteran. All the three-wheelers carrying the product were painted orange. Almost the entire sales team had assembled in Chandigarh to ensure 100 per cent coverage of outlets in 10 days. Its success led to it being repeated in other regions too. "It was perhaps one of our fastest market placements ever. We knew in the first 30 days itself that was no looking back, "says a former Pepsico India employee.