Megatrend ecological sustainability.....
Owing to climate change, increasing environmental destruction and the depletion of natural resources, an enhanced public awareness of protecting the environment and natural resources is noticeable. Thus, the ecological pressure on companies is growing. Companies are exposed to meeting the demand of internal and external stakeholders to operate economically and ecologically. Companies are asked to create and offer sustainable products and services, with this demand getting more and more important owing to different stakeholders. Therefore, the challenging objective is to analyse the life cycle of products and their entire value chain from an environmentally sustainable point of view and to meet customer requirements at the same time.