This ceremony originally took place each Whit Monday before it later transferred to the Spring Bank Holiday. Two possible origins have been proposed for the ceremony. The first is said that it evolved from a requirement for maintaining grazing rights on the common.[5]
The second proposal is pagan origins for the custom of rolling objects down the hill. It is thought that bundles of burning brushwood were rolled down the hill to represent the birth of the New Year after winter. Connected with this belief is the traditional scattering of buns, biscuits and sweets at the top of the hill by the Master of Ceremonies. This is said to be a fertility rite to encourage the fruits of harvest.
Each year the event becomes more and more popular with contestants coming from all across the world to compete or even simply to watch. In 1993, fifteen people were injured, four seriously, chasing cheeses down the one in three hill.
On 24 March 2010, the organisers faced backlash that included death threats following an announcement of how the 2011 event would be run. The plans had been made to conduct the event under mounting pressure from the local council who stipulated it should include security, perimeter fencing to allow crowd control and spectator areas that would charge an entrance fee. The event proceeded without management.