Bangfai Ae car, Dancing parade which is hired from other province, Bangfai rocket buying from other area, little Bangfai which is not a OTOP of Yasothon province, these are not represent as local area but is presented as their own. All of sign is stress that which is should come from such as the best rocket may be from Roi-Et and Srisaket, the exquisite Ae car should come from Roi-Et specialist. But the best component is at Yasothon. So, we can see Yasothon as a sign of “representation”. And it’s a representation of “commoditization of culture”.
Although, the value of Bun Bangfai is covered by the price and fame and the discourse of the winner, there are new rewards to be gained from changing from a traditional ritual into a festival, such as an opportunity to get more income from making components of Bun Bangfai and a strategy for urban people to join this Bun together. This Bun is a cultural capital both in term of social value and economics. So we cannot see it only as conservative tradition, but should see it as a changing tradition with awareness.
Bangfai Ae car, Dancing parade which is hired from other province, Bangfai rocket buying from other area, little Bangfai which is not a OTOP of Yasothon province, these are not represent as local area but is presented as their own. All of sign is stress that which is should come from such as the best rocket may be from Roi-Et and Srisaket, the exquisite Ae car should come from Roi-Et specialist. But the best component is at Yasothon. So, we can see Yasothon as a sign of “representation”. And it’s a representation of “commoditization of culture”.Although, the value of Bun Bangfai is covered by the price and fame and the discourse of the winner, there are new rewards to be gained from changing from a traditional ritual into a festival, such as an opportunity to get more income from making components of Bun Bangfai and a strategy for urban people to join this Bun together. This Bun is a cultural capital both in term of social value and economics. So we cannot see it only as conservative tradition, but should see it as a changing tradition with awareness.
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