Lanyard on the neck. Authentic North Face Jackets generally have a custom lanyard at the place of collar, very few products have not. Genuine TNF with tight lanyard but is not very hard. Replicas also have lanyards, but can not achieve the scale of authentic. This is due to the high costs. Some also use some liquid to hard the lanyard, but the overall texture is very different from real things. The above is the easy methods to spot fake North Face Jackets, Other brands also have their own characteristics.