7. Conclusion
In a business environment where competition at home
and abroad is intensifying, a strategy to operate only in the
domestic market would increasingly be difficult for Thai firms
to maintain. This is especially the case for those firms facing
cost disadvantages and limited scope for growth (textiles and garments, jewellery). Similarly, Thai enterprises that possess
certain advantages (product advantage and specific business
experience) and brands (Thai restaurants) would be depriving
themselves of an opportunity to realize their business potential
if they did not internationalize. Thai firms have been investing
abroad for a combination of these reasons.