18. Masthead: A two-meaning term: (1) a listing of executives, staff, operating and circulation data, or (2) the nameplate title at the top of Page One.
19. Graf: Short for paragraph, not to be confused with graph, a chart showing comparisons.
20. Nut graf: A paragraph in a story that sums up the background and importance of a story. Sometimes called a So-what? graf.
21. Double truck: A large ad spread across two facing pages.
22. Dummy: A scaled-down form for planning a page layout.
23. A dateline is a geographic identifier at the beginning of a news article or press release. The name of a city or town, often followed by an abbreviation of a state ...