This study aimed to examine the effects of aspects of airline service quality, such as airline tangibles, terminal tangibles,
and empathy on levels of customer satisfaction. The relationship between these levels of satisfaction and
the general perceptions about service quality were also investigated. An airline passenger survey was conducted
among the population of the Federal Territory of Labuan, Malaysia. A total of 300 respondentswho had regularly
patronized either Malaysia Airlines or AirAsia over the last six months were selected via convenience sampling
method. Empirical results via structural equation modeling (SEM) approach revealed that the relationship
between customer satisfactionwith airline service quality and ‘word-of-mouth’ recommendations is a consistent
one. Furthermore, customer satisfaction is widely influenced by empathy, which is why flight punctuality and
good transportation links between city venues and airports are prioritized by providers. Direction for future
research is presented.