The researcher conducting this study has a bias toward the personal attributes of Thais
because of her work experience and her past personal interface with Thais in a business capacity.
Culture Clash and Accommodation
Current affiliation with Thai business managers is nil. Through networking with personal
contacts, interviewees will be identified therefore; name of interviewees will be attained through
social network. She is aware of this bias and will remain open to all data as it is presented. Due
to the criteria of the research method, bias awareness is particularly important and an awareness
of that bias will be maintained by the researcher.