Volume 91, Issue 4, January 2010, P

Volume 91, Issue 4, January 2010, Pages 485-500
The influence of cultural values on perceptions of corporate social responsibility: Application of hofstede's dimensions to Korean public relations practitioners (Article)

a School of Communication, Ewha Womans University, Seoul 120-750, South Korea
b College of Journalism and Communications, University of Florida, Gainesville, FL 32611, United States
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Abstract
This study explores the relationship between Hofstede's cultural dimensions and public relations practitioners' perceptions of corporate social respon- sibility (CSR) in South Korea. The survey on Korean public relations practitioners revealed that, although Hofstede's dimensions significantly affect public relationspractitioners' perceptions of CSR, social traditionalism values had more explanatory power than cultural dimensions in explaining CSR attitudes. The results suggest that practitioners' fundamental ideas about the corporation's role in society seem to be more important than their cultural values to understand publicrelations practitioners' CSR attitudes in Korea. © Springer Science+Business Media B.V. 2009.
Author keywords
Corporate social responsibility; Hofstede's cultural dimensions; Public relations; Social traditionalism values; South Korea
ISSN: 01674544Source Type: Journal Original language: English
DOI: 10.1007/s10551-009-0095-zDocument Type: Article