Political
There is no support to be added because the factory settings see that beer is set to tax luxury items and walls covered with a manufacturer in the country.
Policy of trade liberalization is to incentivize Thailand citizenship for foreign investors interested in investing in the country, the factory created.
Off licence consideration plant or plant expansion will need to. Practice whereby the plant city map whereby accountability and maintain the national environmental quality. Permission to operate a business from the breweries excise
There are strict laws regarding alcoholic beverage control.
Economic
There is an open economic system (open economy)
The economy improved. Make the people's consumption in the country increased. Due to circumstances which often mimic the intake Department is and lavish high-priced items.
The early political situation, Thailand is not good. To capture the mood of consumers is therefore reduced by factors, including market overview market beer is affected. But at the end of the year the situation getting better. Start up company began Marketing Sport activities and increased MusicMarketing.
Excise tax excise structure with liquor, beer To expand the ceiling higher, beer liquor taxes. The new tax structure by changing the method of taxation. From the factory to become the destination.
The company has a market share of 80% 72% share of that increase has come from the market share from competitors.
Social and Culture
Thailand is a country a country that is racial diversity. Has the most Buddhist?
Thailand has moved into the country than moved out very.
Thailand people are drinking to social gatherings and health bodies. About mental health reasons section is for fun. Stress from work.
The quantity of alcohol consumed is the most Northeastern and northern most popular drink in the working age of the people in the city. Men and women are consuming more than it is likely that both male and female users will gradually diminish.
Technology
Technological changes create significant impact the existence
And the growth of the business, the technology currently in use in the business.
In the past, then the processes in the production of beer are made by hand, which is experiencing is not the standard of the product.
In the current system that is innovative and all-automatic. The company will use technology to apply to all sectors in the manufacturing process to control the most quality.