Third Stage: The SWOT matrix
Once the exterior and interior analyses have been completed
and integrated, the strategic plan steering group will now have a
wealth of ideas about possible strategic actions that could be
addressed in the strategic plan. At this point, the issues identified in
the analysis are classified into four categories to better understand
what to do and in what order. This is the SWOT analysis, an acronym
formed from strengths (S), weaknesses (W), opportunities (O) and
threats (T), which classifies the results of the analysis.
The external analysis identifies both the opportunities offered
by the environment that the HO should take advantage of and use
to design its action plans, in addition to threats to the HO from
which it should protect itself and minimize their potential impact.
The internal analysis identifies weaknesses, which are issues that
the HO should try to limit or correct, and strengths, which should
be the subject of strategic actions to consolidate and develop them,
and from which the maximum performance should be obtained.
Depending on the importance that each organization gives to each
of the results, in addition to classifying them using SWOT criteria,
they can be weighted in terms of importance or relative intensity
(high, medium and low; +, ++ or +++, etc.), which allows the
planning team to establish a ranking, with the most important
factors ranked in the first position, oriented to strategic priorities.
Third Stage: The SWOT matrix
Once the exterior and interior analyses have been completed
and integrated, the strategic plan steering group will now have a
wealth of ideas about possible strategic actions that could be
addressed in the strategic plan. At this point, the issues identified in
the analysis are classified into four categories to better understand
what to do and in what order. This is the SWOT analysis, an acronym
formed from strengths (S), weaknesses (W), opportunities (O) and
threats (T), which classifies the results of the analysis.
The external analysis identifies both the opportunities offered
by the environment that the HO should take advantage of and use
to design its action plans, in addition to threats to the HO from
which it should protect itself and minimize their potential impact.
The internal analysis identifies weaknesses, which are issues that
the HO should try to limit or correct, and strengths, which should
be the subject of strategic actions to consolidate and develop them,
and from which the maximum performance should be obtained.
Depending on the importance that each organization gives to each
of the results, in addition to classifying them using SWOT criteria,
they can be weighted in terms of importance or relative intensity
(high, medium and low; +, ++ or +++, etc.), which allows the
planning team to establish a ranking, with the most important
factors ranked in the first position, oriented to strategic priorities.
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