- Service involve person-to-person interactions; host-guest, and guest – guest.
- Front-line people play key role as they alone can make or break a guest’s experience.
- Organizations with superior human resources policies and practices are usually the most successful marketers.
- Many leading hospitality and travel organizations know the rich payoffs that come from positive host-guest service encounters.
- Positive word-of-mouth information is the most powerful force in attracting new customers.
Service orientation, which is an organizational predisposition and strategic organizational affinity or preference for service excellence.
Service culture is defined as a well-documented, shared understanding among all staff that defines how the organization interacts with customer.