Fittingly, the yukata is often worn in onsen towns. In particular, the garment is the typical dress code for guests at ryokan. Visiting an onsen town can provides the enjoyable experience of strolling the streets in yukata and geta (wooden clogs), producing scenes reminiscent of past centuries.
Recently, the yukata has also become a way of dressing for summer festivals. Increasingly fashionable designs have surfaced to a degree that it is sometimes difficult for the untrained eye to discern between a yukata and a kimono. Yukata for men generally have darker or more subdued colors, while that for young women are usually bright and colorful, often with floral designs. Yukata for matured women tend to be less flashy.