What does a rich picture look like? The rich picture depicts the primary stakeholders, their interrelationships, and their concerns. It is intended to be a broad, high-grained view of the problem situation. There is no single best way of producing a rich picture; the same analyst will use different styles under different circumstances. To illustrate this, Figures 1 and 2 present rich pictures of contrasting styles. They depict a pub and a Web design company, respectively. Figure 1 is intended to capture the viewpoints of ✱ The brewery owning and supplying the pub;
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✱ The employees that work in it; ✱ The customers that frequent it; and ✱ Indirectly involved stakeholders such as the community, the police, and other pubs in the vicinity.