in Table 2, multiple analysis
suggests that environmental dimensions:
macro hostility, competitive strategy, and
technology are not significantly related to
innovative market differentiations. It appears
that environmental competitive hostility
provides only the prediction of the degree of
innovation product differentiations. It is found
that low cost leadership is positively related
to increased macro hostility, market hostility,
and technology hostility. Moreover, the
regression equation demonstrates that
political interactions are positively related to
macro hostility and market hostility. In
contrast, perceived competitive hostility and
technology hostility are not systematically