With its vibrant culture and core values established, the company has grown into one of the largest green cleaning firms. It is expected to surpass $100 million in sales in 2011 . The company's list of products has grown to include laundry products, general cleaning items, and hand washes marketed in eight countries. Ryan and Lowry are very selective in their retail distribution given their focus on green products. Although their products are about 5 to 10 percent more expensive than environmentally unfriendly brands, Ryan and Lowry are confident that their sales will grow as consumers continue to be concerned about the environment and use more and more eco-friendly products