However, nearly all meat products (except beef) have experienced decreasing trend in their per capita consumption over the years. This was a result of the change in the form of demand. It is no longer a simple supply of quantity to meet demand. It has moved from quantity to quality. Brewish-Weston and Lewis (1996) attributed this significant change to the high per capita incomes that have empowered Singaporean consumers with stronger buying power to demand for high quality food products