1. Being Responsive to customers The first law of business is: Take care of ustomer Without customers buyers, clients, consumers, shoppers, users, pa- trons, guests, investors, or whatever they're called-sooner or later there will be no organization. Nonprofit organizations are well advised to be responsive to their"customers," too, whether they're called citizens, members, students, patients, voters rate-payers, or whatever, since they are the justification for the organizations' existence.
2.Innovation Finding ways to deliver new or better goods or services is caled innovation No organization, for-profit or nonprofit, can allow itself to become complacent-especially when rivals are coming up with creative ideas. "Innovate die is an important adage for any manager. We discuss innovation in Chapter 10.If your organization is the only one of its kind. customers with products or services that less than stellar(as they have with some airline have a near monopoly on flights out of certain cities), but only because they ha choice. But if another organization comes along and offers a better-quality travel rience. TV program, you may
3 Quality If your organization is the only one of its kind. customers may put up with products or services that are less than stellar(as they have with some airlines that have a near monopoly on flights out of certain cities, but only because they have no But if another organization comes along and offers a better-quality travel expe rience, TV program. cut of meat, computer software, or whatever, you may find your company falling behind. Making improvements in quality has become an important management idea in recent times, as we shall discuss,
4. Efficiency A generation ago, organizations rewarded employees for their length of service. Today, however, the emphasis is on efficiency: Companies strive to produce goods or services as quickly as possible using as few employees(and raw materials) as possible. Although a strategy that downgrades the value of employees might ultimately backfire resulting in the loss of essential experience and skills and even customers-an organization that is overstaffed may not be able to compete with leaner, meaner rivals. This is the reason why, for instance, today many companies rely so much on temp(temporary) workers 2