Here we will focus on the Chinese culture, understanding that the same may apply to other Asian cultures.
It is important to remember that many Chinese see themselves as seamlessly integrated with a wide range of other people, including their schoolmates, co-workers, and extended family, as well as their social, professional, and friendship networks.
Since Americans don't have this same strong sense of integration with an extensive community, the concept of Face is based on a kind of relationship between people that is literally foreign to us.
By explaining Face as shame, embarrassment, or loss of honor we are individualizing and personalizing the concept in a very American way, which prevents us from truly understanding it the Chinese way. An individual's loss of Face can unravel the complicated, carefully woven fabric of social relationships, what the Chinese call Guanxi, upon which every person's success in society depends.
One of the most damaging reputations any person can have in a Chinese community is to be called bu gei mianzi, which means one who does not care enough to give Face. Such a person can easily offend others because he appears not to care about their Face. This description, unfortunately, is most frequently applied to foreigners who don't know any better. Conversely, a person who is proficient in the art of Giving Face not only enhances his own Face, but also ensures the most effective possible professional and personal relations with others.
Losing Face is much more intense than suffering embarrassment or shame. In extreme cases it can be like losing all the senses, or losing one's place in life. Complete loss of Face is like full exile - you become a non-person, even to family and close friends. You can't speak or be spoken to. You can't be heard or seen. You are just not present.
Here we will focus on the Chinese culture, understanding that the same may apply to other Asian cultures.
It is important to remember that many Chinese see themselves as seamlessly integrated with a wide range of other people, including their schoolmates, co-workers, and extended family, as well as their social, professional, and friendship networks.
Since Americans don't have this same strong sense of integration with an extensive community, the concept of Face is based on a kind of relationship between people that is literally foreign to us.
By explaining Face as shame, embarrassment, or loss of honor we are individualizing and personalizing the concept in a very American way, which prevents us from truly understanding it the Chinese way. An individual's loss of Face can unravel the complicated, carefully woven fabric of social relationships, what the Chinese call Guanxi, upon which every person's success in society depends.
One of the most damaging reputations any person can have in a Chinese community is to be called bu gei mianzi, which means one who does not care enough to give Face. Such a person can easily offend others because he appears not to care about their Face. This description, unfortunately, is most frequently applied to foreigners who don't know any better. Conversely, a person who is proficient in the art of Giving Face not only enhances his own Face, but also ensures the most effective possible professional and personal relations with others.
Losing Face is much more intense than suffering embarrassment or shame. In extreme cases it can be like losing all the senses, or losing one's place in life. Complete loss of Face is like full exile - you become a non-person, even to family and close friends. You can't speak or be spoken to. You can't be heard or seen. You are just not present.
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