At the flashy Delphin Imperial hotel and private beach, where Russians used to flock, it's hard to hear a word of Russian spoken.
The place screams lavishness, from the design - modelled on New York's Chrysler Tower - to the giant crystal chandelier in the lobby to the neo-Baroque gold-plated furniture.
But wealthy Russians are staying away and it's less than 40% full.
Its director, Tolga Comertoglu, is also on the board of the Antalya Hotel Association. With dyed blonde hair and tight-fitting suits, he fits into the Delphin's eccentric style. And he says he's deeply worried about the empty beaches, which he scans from above in his private helicopter.
"My family has had 40 years in tourism and I've never seen it like this", he says. "We've hit rock bottom - I don't want to think what will happen if it gets worse."
And then what, I ask?
"It could mean the whole tourism sector could virtually end here," he says. "And that means minus $28bn.