Research instruments used in the study were a corpus and concordance program,
WConcord. The details of each tool are described in 3.2.1 and 3.2.2.
3.2.1 A corpus of shampoo product descriptions
A corpus of shampoo product descriptions was compiled from 147 brands
as presented in 3.1. The haircare product descriptions were saved in a plain text (.txt) files in
the same folder - each shampoo product description with one file. The size of the corpus was
7682 running words. There were 147 text files, 197 sentences and 1432 word types.