Lower-profile problems can also have significant impacts. Two such problems are
viral outbreaks and persons lost at sea. Viral outbreaks – usually of norovirus –
typically necessitate the return of a ship to home port, a burst of negative publicity in
newspapers, television, and industry blogs, and refunding many passengers.
Overboard incidents’ have effects that are harder to predict: the company is often faced
with lawsuits and negative news stories