Loyalty Programs
Loyalty programs are a must for coffee shops. Loyalty programs can be as simple as punch cards with the promise of receiving every Nth cup of coffee free, which can be attractive to daily coffee drinkers.
Consider taking your incentive programs to the next level to beat your competitors. Institute a more in-depth system that tracks the total dollar amount of purchases for each customer, for example, providing free products of some kind when customer spend certain amounts – possibly increasing the value of freebies over time.