4Ps of marketing mix delimits four separate, well-defined and independent management processes. Despite the consistent
effort by many physical businesses to deal with the 4P in an integrated manner, the drafting and mainly the
implementation of the P policies remains largely the task of various departments and persons within the organisation.
Even more significant thought is the fact that the customer is typically experiencing the individual effects of each of the
4Ps in diverse occasions, times and places, even in case that some companies take great pains to fully integrate their
marketing. Integrated marketing services (IMS) are important, the grading among the 4P‟s is necessary based on the
preference given by the consumers. If it is noticed through the lenses expenditure pattern, product acquires the major
share followed by promotion and place. As product is tangible the green aspect of it are witnessed by the consumers. The
eco-friendly efforts done towards other P‟s of marketing mix except product is not clearly seen by the ultimate users
(specifically in India). Indian consumers are becoming more aware of the products in terms of it life cycle cost too, which
is making the chances of product related green marketing to be more brighter than other marketing mix.